How can farmers markets benefit from text messaging?
If you own a farmers market business you know just how delicious and competitive the industry can be. There are farmers markets going on all over the city at all times during the week with the same goal of attracting customers to their stalls. Standing out is tough when there's so much competition for your customers' pantries. One way to stand out from the crowd is to use text message marketing techniques that will allow you to get in touch with potential customers and offer them discounts and other incentives.
Farmers Market Vendors can send text messages to subscribers to help them:
Update their weekly produce or items for sale.
Alert them to new locations or events that are going on.
Grow their Customer Base.
Last minute sales.
Send discounts and coupons.
Give real time updates.
Even take orders!
Next we will go through a few example texts to show you just how useful texting can be for your business!
Five SMS Marketing Examples for Farmers Market Vendors
1. “Buy one, get one free on our bunches of Organic California grapes, tomorrow at the Sanders Farmers Market.”
Extending exclusive coupons to your subscribers is a great way to drive customers to your stall at the market. Not only does it help to gain more business during slow periods, but also texts are read quickly and can be one of many tools in driving traffic at peak times when there might otherwise not be any visitors at the market!
2. “Check out this week’s special, the Pumpkin Spice Candles are back for the season!”
A picture is worth a thousand words. Send pics of the latest specials and fan favorites by texting your favorite photos to your subscribers number. Your customers love sharing pictures of what they’ve purchased on social media platforms, so why not let them continue doing that for you? People are visual by nature, so showing them what you have for sale is sometimes the best method of bringing them to your stand that day!
3. “Alright fellow Kombucha lovers, we will be serving three kinds of kombucha at 222 Water street, Saturday from 8am until we sell out! Excited to see everyone!
Your business is always on the move! You might not know where your next farmers market will be, but that's what makes the experience so much fun sometimes. Sending your customers text messages to let them know where they can find the delicious treats that await them.
4. “The Weekly Mac N Cheeses have been picked! Check out our menu this week at Cyrus’s MNC truck: https://txtsquad.io/url/B54mu7”
This week's stock is amazing! Share with your customers and start a loyal following. Text messages can be used as an opportunity for promo codes or other specials that are on offer at certain times - it will help keep them coming back again and again, while also providing you with new subscribers who might not know about these deals yet, and they'll want to check out what all the fuss was!
5. “Hate to tell y'all this, but due to the rain we are closing down Josh’s Prickly Pickles today, hope to see you tomorrow when the storm passes.”
The farmers market business can be temperamental sometimes. Storms, power outages and last minute location changes leave your customers empty handed when they are expecting to visit their favorite stall that weekend. Your customers will love you more when they receive a text message from the farm market that says "Hey, we’re running low on this item but not too worried because our new shipment should be here soon! If there's anything in particular you want let me know." Text messages or calls for help with this situation will let them know you're experiencing a delay in opening up at the store so there's no need to worry!
Also Helps Keep Track of Your Employees and Suppliers
Texting is a great way to reach people on your team quickly and efficiently. When an employee calls in sick, send out a group text with their position title so replacements can be found pronto!
Tracing back the ingredients or supplies of your favorite items can be a daunting task, but it's not too hard with the use and convenience that text messaging provides. Texting is also an effective way to reach out when you have urgent requests from food suppliers or vendors you rely on to meet customer demands in a pinch.
Final Thought
Farmer market vendors are beloved around the country. They are a vibrant part of the community that's a gateway for people to try new foods and buy things they never thought they needed. With our text message-based marketing campaign automation tool you can help drive the spirit of fun when connecting with your customers through texting. We offer a two week free trial for new customers who want to see just how easy it is to use this powerful platform in their own business. Sign up now if you’re ready for an exciting way to drive sales without breaking a sweat! Try it free for 14 days here. (no credit card required).